Total ROI
Customers
Total Revenue Potential
Net Profit Impact
Kill Switch:
If ROI < 50% after 12 months → scrap strategy, pivot approach.
Most businesses waste 40% of marketing spend on generic messaging. Here's how strategic branding cuts CAC, boosts LTV, and delivers measurable profit in 6-12 months.
Real Cases: Numbers Don't Lie
SaaS Global
Paid ads burning cash. Brand clarity cut CAC 36%, repeat trials +65%
Before
CAC per customer
After
Post-rebrand CAC
E-commerce Indonesia
Generic brand = high CAC. After positioning, CAC -25%, repeat orders +40%
Before
Wasted ad spend
After
Net profit gain
B2B Services (US)
Prospects bounced fast. Clear value prop tripled conversions, halved sales cycle
Before
Website conversion
After
Post-brand conversion
Local Services Indonesia
Trust = everything locally. Professional brand quadrupled retention, referrals +300%
Before
Customer retention
After
Post-trust building
3 Metrics That Matter
Awareness
Organic search traffic, brand mention volume, unaided recall %
Formula: (Brand searches ÷ Total searches) × 100
Trust
Net Promoter Score (NPS), review rating average, repeat purchase rate
Formula: (Promoters - Detractors) ÷ Total respondents × 100
Monetization
Customer Acquisition Cost (CAC), Lifetime Value (LTV), monthly churn %
Formula: LTV ÷ CAC ratio (target: 3:1 minimum)
Execution Roadmap
Measure current CAC, LTV, churn. Set kill metrics.
Deploy messaging, creative, positioning across touchpoints.
Measure impact vs. baseline. Kill or scale based on ROI.